A logo is the face of a brand. When we see a symbol we know, we subconsciously trust popular brands. This is why designers work really long and hard at creating a simple and easy to remember logo. A good logo should also convey a hidden subtext.
We found out what secrets are hidden in logos that are known worldwide.
The internet service Airbnb, that people use to find places to stay all around the world, chose a really strange logo that looks like a paper clip. But in fact, the logo has a much deeper meaning than it might seem at first glance. It contains 4 elements: the head of a person that represents a user of their site; the sign for a location on a map — for the place where the house or apartment is; a heart — the sign of love; and all these symbols are combined to make the letter A for Airbnb.
The American website TripAdvisor allows travelers from all around the world to choose the best hotel to stay at, the best restaurant to go to, the best airline to use, and even the most interesting place to visit. On the website, there are a lot of reviews from other users which you can use to help you make your decision. The logo of TripAdvisor looks like an owl which symbolizes wisdom and knowledge, and its eyes symbolize the choice that a traveler will make: green light — they should go, red light — definitely not.